Your toughest competitor is not the company down the street.Your #1 competitor is:"Complacency". You might have a much better product/service than your competitor is offering. Your prospects may not even like the product or service that that they are getting from your competition, but they have the mindset of "at least I know what we have now, but we don't know what we will get if we switch". We call this complacency their "Comfort Zone". Our job is to get our prospects out of their comfort zones.

Dale Richardson  
Certified Guerrilla Marketing Coach  
www.1guerrillamarketingcoach.com   

Suggested Reading: Guerrilla Marketing for Franchisees

"Few devices can match a good old direct mail postcard for announcing a new online business activity. Postcards are cheap to produce and mail; they ensure that your message is seen by the person you're trying to reach; and they should arouse enough curiosity to generate an online visit."
-Jay Conrad Levinson

Dale Richardson  
Certified Guerrilla Marketing Coach  
www.1guerrillamarketingcoach.com  

Suggested Reading: Guerrilla Marketing Success Secrets

"Do you really listen in the sales interview or are you just waiting for the prospect to stop talking so you can begin to talk? Active listening requires concentration! Don't expect to be able to respond to a prospect's needs unless you're listening at a higher, more sensitive level."
-Jay Conrad Levinson

Dale Richardson  
Certified Guerrilla Marketing Coach  
www.1guerrillamarketingcoach.com 

Suggested Reading:   Guerrilla Marketing on the Front Line