"Traditional marketing uses one or two marketing tactics: TV, radio, newspapers, magazines, direct mail or the Internet. Guerrilla Marketing identifies "100 Guerrilla Marketing Weapons" and over half of them are free." -Jay Conrad Levinson, Guerrilla Marketing
"Traditional marketing is a monologue. One person does all the talking or writing. Everyone else listens or reads. Hardly the basis of a relationship. Guerrilla Marketing is a dialogue. One person talks or writes. Someone else responds. Interactivity begins. The customer is involved with the marketing." -Jay Conrad Levinson, Guerrilla Marketing
"Traditional marketing believes that you can make the sale with marketing. That may have been so a long, long time ago, but that doesn't often happen anymore. That's why Guerrilla Marketing alerts you to the reality that marketing today can hope only to gain people's consent to receive more marketing materials from you." -Jay Conrad Levinson, Guerrilla Marketing
"Traditional marketing is, for the most part, unintentional. It tends to ignore the little details, such as how your phone is answered, the decor of your office, the attire worn by your employees. Guerrilla Marketing is always intentional. It pays close attention to all the details of contact with the outside world, ignoring nothing and realizing the stunning importance of those tiny but supercharged details." -Jay Conrad Levinson, Guerrilla Marketing
"Traditional marketing has always aimed its message at groups: the larger the group, the better. Guerrilla Marketing aims its message at individuals, or if it must be a group, the smaller the group, the better." -Jay Conrad Levinson, Guerrilla Marketing
“Traditional marketing has always thought about what it could take from a customer. Guerrillas have a full understanding of the lifetime value of a customer, but they also concern themselves with what they can give a customer. They’re always thinking of things they might give away for free, and now that we’re smack dab in the middle of the information age, they try to give away free and valuable information – such as booklets, informative websites, brochures, TV infomercials – wherever they can. Don’t forget what I said about marketing as your opportunity to help your prospects and customers succeed at attaining their goals. It’s also your golden chance to help them solve their problems. Can you do it for free? If you can, you’re a Guerrilla.” -Jay Conrad Levinson, Guerrilla Marketing
“Traditional marketers, at the end of the month, count money. Guerrillas count new relationships. Knowing that people actually do want relationships, Guerrillas do everything they can to establish and nurture a bond between themselves and each individual customer. They certainly do not disdain money, as indicated by their penchant for profits, but they know deep down that long-term relationships are the keys to the vault.” -Jay Conrad Levinson, Guerrilla Marketing
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Drcop Marketing 2457 Ginger Court,
Bensalem, Pa 19020
