Your toughest competitor is not the company down the street.Your #1 competitor is:"Complacency". You might have a much better product/service than your competitor is offering. Your prospects may not even like the product or service that that they are getting from your competition, but they have the mindset of "at least I know what we have now, but we don't know what we will get if we switch". We call this complacency their "Comfort Zone". Our job is to get our prospects out of their comfort zones.
"Few devices can match a good old direct mail postcard for announcing a new online business activity. Postcards are cheap to produce and mail; they ensure that your message is seen by the person you're trying to reach; and they should arouse enough curiosity to generate an online visit." -Jay Conrad Levinson
"Do you really listen in the sales interview or are you just waiting for the prospect to stop talking so you can begin to talk? Active listening requires concentration! Don't expect to be able to respond to a prospect's needs unless you're listening at a higher, more sensitive level." -Jay Conrad Levinson
"A Guerrilla's follow up is meticulous, bordering on fanatical. They take personal responsibility for making sure everything sold is delivered exactly as specified. They take full responsibility for any and all slip-ups regardless of who may be at fault back at the office or warehouse. They get right on top of remedying the situation." -Jay Conrad Levinson
"Guerrillas have the discipline to keep going, systematically planning presentations and working their territory, consistently following up on past customers, consistently. Ask "If you were me, who'd would you call on next?" -Jay Conrad Levinson
Plan a series of press releases that will generate interest in your business over the first six months or year of business. Make your company newsworthy and tell the media about it. You'll gain free public exposure and the kind of credibility that money can't buy. -Jay Conrad Levinson
"Marketing is successful if it moves the products or service at a profit. Memorability has nothing to do with it. Whether people like or dislike it has nothing to do with it. All that matters is whether or not people are motivated by your marketing to purchase your offering." -Jay Conrad Levinson
"Show business should entertain and amuse. Marketing should sell your offering. It seems to me that this particular myth is one of the most widespread in marketing. The advertising community perpetuates the cult of clever marketing messages by means of award for glitz, glitter, humor, and special effects in marketing. Marketing awards should be given for increased profits-nothing else." -Jay Conrad Levinson
"Great price-off sales work instantly. Great limited time offers work instantly. But great marketing is not made up of price-off sales and repeated limited-time offers alone. Great marketing is made up of creating a desire for your offering in the minds of qualified prospects." -Jay Conrad Levinson
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Drcop Marketing 2457 Ginger Court,
Bensalem, Pa 19020
