Your toughest competitor is not the company down the street.Your #1 competitor is:"Complacency". You might have a much better product/service than your competitor is offering. Your prospects may not even like the product or service that that they are getting from your competition, but they have the mindset of "at least I know what we have now, but we don't know what we will get if we switch". We call this complacency their "Comfort Zone". Our job is to get our prospects out of their comfort zones.
Dale Richardson
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com
Suggested Reading: Guerrilla Marketing for Franchisees