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 Guerrilla Marketing Coaching Blog
Friday, 30 July 2010

Your toughest competitor is not the company down the street.Your #1 competitor is:"Complacency". You might have a much better product/service than your competitor is offering. Your prospects may not even like the product or service that that they are getting from your competition, but they have the mindset of "at least I know what we have now, but we don't know what we will get if we switch". We call this complacency their "Comfort Zone". Our job is to get our prospects out of their comfort zones.

Dale Richardson  
Certified Guerrilla Marketing Coach  
www.1guerrillamarketingcoach.com   

Suggested Reading: Guerrilla Marketing for Franchisees

POSTED BY: Certified Guerrilla Marketing Coach AT 07:23 am   |  Permalink   |  0 Comments  |  E-mail this
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