"Although your competitors will probably react to you, rather than the other way around, you've got to be ready to react to new trends in marketing, in your industry, in business. That means you've got to keep up with marketing, your industry, and life in general. Keep up or you'll lose out."
-Jay Conrad Levinson
Dale Richardson
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com
Suggested Reading: Guerrilla Marketing on the Front Line