Guerrilla Marketing
Easy and Inexpensive Strategies For Making Big Profits From Your Small Business.

"The book that started the Guerrilla Marketing revolution, expanded and completely updated for the twenty-first century.

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about marketing share and how to gain it. In this completely updated and expanded fourth edition, Levinison offers a new arsenal of weaponry for small-business success, including:

• Strategies for marketing on the Internet (explaining when and precisely how to use it)Tips for using new technology, such as podcasting and automated marketing
• Programs for targeting prospects and cultivating repeat and referral business
• Management lessons in the age of telecommuting and freelance employees
• Critical Information on establishing the right company attributes and attitudes

Guerrilla Marketing is the entrepreneur's marketing bible-and the book every small business owner should have on this or her shelf.

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Table of Contents

Introduction

Part 1. The Guerrilla Approach
1. What Is Guerrilla Marketing Today?
2. The Need for Guerrilla Marketing
3. The Sixteen Monumental Secrets of Guerrilla Marketing
4. Developing a Guerrilla Marketing Plan
5. Developing Truly Creative Marketing
6. Selecting the Most Lethal Marketing Methods
7. Secrets of Saving Marketing Money
8: Research: The Starting Point of a Guerrilla Marketing Campaign

Part 2. Minimedia Marketing
9. Truths About Minimedia Marketing

Part 3. Maximedia Marketing
10. Guerrilla-Syle Maximedia Marketing

Part 4. New-Media Marketing
11. E-Media Marketing
12. Info-Media Marketing
13. Human-Media Marketing
14. Nonmedia Marketing

Part 5. The Nature of the Guerrilla
15. Guerrilla Company Attributes
16. Guerrilla Company Attitudes
17. Guerrilla Marketing Psychology

The 200 Weapons of Guerrilla Marketing