Guerrilla Marketing On The Front Lines

Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-Tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans!

"Stories shape our lives; they feed us and keep us alive...at heart, Guerrilla Marketing on the Front Lines is a collection of stories about how the men and women in the trenches are out there making their way and being successful through hard effort and sheer intention...This book will not only give you some of the essential strategies you need to build your business, it will inspire you to take a quantum leap forward."
-Mark Victor Hansen

Here is a tast of what you're going to learn in Guerrilla Marketing on the Front Lines:

  • Dozens of new high impact strategies for reaching and acquiring new customers...even on a shoestring budget.
  • Leading-edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates.
  • The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep.
Table Of Contents
  
Forward-The Power of Stories
Introduction-The Birth of Guerrilla Marketing: How Big Dreams and Tiny Budgets Spurred the Creation of an International Brand
  
Part One: Guerrilla Essentials
  1. Guerrilla Marketing Coaching: Taking it to the Streets
  2. Guerrilla Intention: Dream It. Declare It. Achieve It!
  3. Guerrillas Take Action: Managing your Actions to Make the Most of Your Marketing Time
  4. Guerrillas Don't Need Silver Bullets: Simplicity and Consistency Will Turn Prospects to Profits
  5. Knowledge and Focus: Guerrillas Don't Leave Home Without Them
  6. The Small Fish Swallows the Big Fish: Using Your Guerrilla Weapons Wisely
  7. Guerrilla Relationships: Laying the Foundation for Success
Part Two: Guerrilla Communication
  1. Guerrilla Copywriting Tactics: How to Master the Greatest Money-Making Skill of All Time-Quickly and Easily
  2. Guerrilla Words that Sell: Ten Easy Ways to Get Bigger Results From Your Sales Copy - Even if you Hate to Write.
  3. The Five-Touch Marketing System: How To Attract the World to Your Business
  4. Guerrilla Positioning: Benefits In Action
  5. Guerrilla Speaking: How to Generate Leads, Customers, and Huge Profits from Your Presentations
  6. Opening the Door to Oz: Publishing Guerrilla Marketing Style
Part Three: Partnering For Profits
  1. Night of the Stars: Guerrilla Marketing Goes Hollywood
  2. Guerrilla Sponsorship: How to Get Other People's Money to Pay for Your Marketing, Promotion, and Products
  3. Guerrilla Access: Taking Fusion Marketing to the Next Level
Part Four: Grassroots Guerrilla
  1. The Guerrilla Idealist: How Fusion Marketing With Good Causes Can Send Your Profits and Spirits Soaring
  2. Guerrilla Relationships: The Power of Face-To-Face Community Involvement
Part Five: Innovative Guerrilla Tactics
  1. The Guerrilla Invitation: The Most Effective Marketing Strategy on the Planet
  2. Getting Back to Basics: Eleven Guerrilla Ways to Get Your Marketing To Stand Out.
  3. Bounce Back Profits: The Inside Secret to Getting Your Customers to Immediately Re-Purchase Again and Again and Again.
  4. Guerrilla Marketing Using A Single Sheet of Paper: Six Ways to Cut Costs and Increase Profits
  5. Loaves and Fishes: A Guerrilla Marketing Coach Teaches Three (Formerly Starving Artists to Reel in the Profits!
  6. The Wonderful World of WOW Windows: Achieving 500 Percent Growth in 18 Months with Guerrilla Marketing
  7. Direct Mail Guerrilla Marketing Style: "Stuff" They Can't Miss
  8. Guerrilla Salesmanship: How a Vintage Airstream Trailer, Chocolate Chip Cookies, and Artful Questions Turned a Startup Tech-Support Company into a Market Leader.
Part Six: The Guerrilla Organization
  1. Battle Cries for the Guerrilla Underdog: How to "War-Proof" Your Business - Literally
  2. The Masterful Guerrilla Team: Growing Your Customer Base by Capitalizing on the Power of Diversity
  3. The Guerrilla Sales Force: The Science of Hiring and Training Salespeople on a Shoestring Budget
  4. Dear Client from Hell: "You're Fired!" Save Your Resources for the Clients You Want to Keep
Part Seven: Guerrilla Marketing on the Internet
  1. Guerrilla Marketing on the Internet: Powerful Guerrilla Tools to Create a Lifestyle of Financial Freedom
  2. Guerrilla Membership: The Power of Internet Membership Programs
  3. Guerrilla Marketing 2.0 of the Web: The New Rules of Internet Promotion
  4. Guerrilla Traffic: A Dozen Fun and Free Ways to Get Web Traffic Now
  5. Guerrilla Conversion: How to Take Online Leads Off-Line and Skyrocket Your Profits

 



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