Guerrilla Marketing On The Internet

The father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough one again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon - the Internet.

Learn how to use the internet Guerrilla Style. Level the playing field, and achieve greater online viability. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams - all while saving time and money!

This complete Guerrilla Marketing online guide includes:

• The 10 most effective Guerrilla strategies
• Case studies of the five greatest online Guerrilla Marketing campaigns
• How to create a high-impact website on a budget
• Low-cost tactics for maximizing traffic
• The 12 biggest internet marketing mistakes and how to avoid them
• Creative tactics and cutting edge tools that inspire customers to take action.
• Essential information on cutting-edge technology

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Table of Contents

Chapter 1: The Internet: The Most Powerful Guerrilla Marketing Tool Ever Created

Guerrilla Marketing Principles at a Glance

• Guerrilla Investment: Time, Energy, Imagination, and Knowledge
• Guerrilla Intentionality: Marketing Includes Every Contact with the Public
• Guerrilla Commitment: Building Successful Businesses One Step at a Time
• Guerrilla Partnerships: Working Together to Make Things Happen
• Guerrilla Psychology: Tapping into Their Target Audiences' Mind
• Guerrilla Assortments
• Guerrilla Measurement
• Guerrilla Action
• Guerrilla Fieldwork

Chapter 2: The 12 Biggest Internet Marketing Mistakes - And How To Avoid Them

• Mistake 1: Putting Up a Website With No Planning
• Mistake 2: Failing to Research Competitors and the Marketplace
• Mistake 3: Developing Poorly Designed Websites that are Difficult to Navigate
• Mistake 4: Failing to Write Effective Direct Response Copy
• Mistake 5: Failing to Build Permission-Based E-Mail Marketing Lists
• Mistake 6: No Traffic Generation Strategy
• Mistake 7: Not Using Web 2.0 Social Media and Technology
• Mistake 8: Not Using Online and Offline Marketing Combinations
• Mistake 9: Failing to Track Marketing Campaigns
• Mistake 10: Neglecting to Build Virtual Teams and Partnerships
• Mistake 11: Failing to Follow Up with Prospects and Customers
• Mistake 12: Failing to Ensure that Computer Equipment is up to the Task
• Guerrilla Fieldwork

Chapter 3: Guerrilla Websites: High Impact at a Low Cost

• Site Design Strategy
• Types of Websites
• Choosing Your Domain Name and Hosting Company
• Developing Your Website
• Navigation and Usability Guidelines
• Outsourcing Your Web Development
• Professional Website Design on a Guerrilla Budget
• Guerrilla Fieldwork

Chapter 4: Direct Response Marketing: Turing Visitors into Customers

• What Do Consumers Really Buy?
• Direct Response Communications
• Sales Page Outline
• Guerrilla Simplicity: The Squeeze Page
• What Will You Measure?
• Guerrilla Fieldwork

Chapter 5: Guerrilla Communications: E-Mail, Podcasts, and Feeds

• Promotional E-Mails
• Advanced Techniques for Making Your E-Mails Memorable
• Really Simple Syndication (RSS) Feeds
• Podcasting
• The New Language of Mobile Devices
• Guerrilla Fieldwork

Chapter 6: Guerrilla Traffic: Driving Visitors to Your Website

• Search Engine Traffic: Where It All Begins
• Search Engine Optimization: A Primer
• Guerrillas Make Their Sites Easy to View and Use
• Guerrillas Link with Others
• Guerrillas Participate
• Guerrillas Partner Using Affiliate Programs
• Choosing Affiliate Programs
• Building An Affiliate Program
• Guerrillas Publish
• Guerrillas Use Word-of-Mouth Marketing
• Guerrilla Fieldwork

Chapter 7: Guerrilla Automation: Online Systems for Effortless Follow-Up

• Processing Online Payments
• Sequential Autoresponders: Guerrillas' Automated Workforce
• Offline Automation for Easy Follow-Up
• Tracking and Measuring
• What Does the Future Look Like for Automation Technology?
• Guerrilla Fieldwork

Chapter 8: Guerrilla Multimedia: Using Audio and Video for Maximum Impact

• Guerrilla Audios
• Guerrilla Videos
• Telephone and Web-Based Seminars and Conferences
• Guerrilla Fieldwork

Chapter 9: Guerrilla Internet Weapons

• Choosing Your Marketing Weapons
• Guerrilla Fieldwork

Chapter 10: The Web 2.0 Guerrilla

• Web 2.0 Simplified
• The Web 2.0 Culture and Mindset Shift
• Demystifying Web 2.0 Technology, Tools, and Strategies
• How Guerrillas Use The Best-of-the-Best Web 2.0 Websites
• Guerrilla Fieldwork

Chapter 11: Guerrilla Internet Marketing in Action: Four Innovative Campaigns

• Russell Brunson
• Rick Raddatz
• Bo Bennett
• Mitch Meyerson

Chapter 12: Guerrilla Momentum and People Power

• Commitment
• Fusion Marketing
• Outsourcing: Building a Virtual Team the Smart Way
• Putting Together Your Virtual Team
• Guerrilla Fieldwork
• Wrapping Up