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Guerrilla Publicity
Hundreds of sure-fire tactics to get maximum sales for minimum dollars.
When it was first published in 1983, Guerrilla Marketing instantly shot up the business bestseller lists. The “Guerrilla” approach became the buzzword of the nineties. This revolutionary new book is certain to stand as the publicity bible for the next decade. Guerrilla Publicity is guaranteed to get explosive media attention for your company and your products!
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Contents
1. Put Yourself on the Map
2. Introduce Yourself with a Sound Bite
3. Build Your Campaign from the Inside Out
4. Build Relationships to Build Empires
5. Eat, Sleep, and Breath Publicity
6. Build Your Marketing Plan Around Publicity
7. Zero In on Your Market - Save Time, Money, and Aggravation
8. Come From the Heart
9. Press Release: Grab 'Em Fast and Don't Let Go
10. Media Lists: Play the Numbers Game
11. Follow-Up, Follow-Up, Follow-Up
12. Media Kits - Guerrilla Style
13. Fifteen Things the Media Hates
14. Fifteen Things the Media Loves
15. Find Your Uniqueness and Capitalize On It
16. Promote Early, Forcefully, and Fast
17. Always Be Too Prepared for an Interview
18. Keep Up To Date!
19. Think "Headlines"
20. Participate In Special Events
21. Get Others to Spread the Word
22. Make Friends in the Media
23. Design a Seminar
24. Get Published
25. Prepare for the Unpleasant
26. Crisis Control - Confront Disasters and Turn Them Around
27. Grow Your Business with a Web Site
28. Research the Information Superhighway
29. Join Internet Communities
30. Online Publicity Strategies
31. In Praise of E-Mail
32. Growing Pains - How To Hire The Right PR People
33. Summing Up
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