The Ultimate Marketing Plan
Find Your Hook. Communicate Your Message. Make Your Mark
(Dan S. Kennedy)
Find you most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects.
Marketing starts with putting together the best, most promotable message possible that truthfully represents the "goods" you have. And that message has to highlight a USP - a unique selling proposition.
The Ultimate Marketing Plan shows how to find the right one for just about any business. Who knows how far it may lead?
Author Dan Kennedy also examines:
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