The Ultimate Sales Machine
(Chet Holmes)
Turbocharge Your Business with Relentless Focus on 12 Key Strategies
A masterpiece of insights, wisdom and step-by-step instruction to build The Ultimate Sales Machine. A machine implies a level of precision and that's exactly what you'll take away from this book: How to turn your company into a precision-like sales machine. This is where nothing is left to chance.
In most companies, the majority of the sales process is not well defined: As compared to Chet's book, where he lays out the fourteen strategic objectives you should have for every sales interaction. Most companies have two or three strategic objectives that are met in a sales interaction, and those two are three are not even well defined; they are haphazard and left too much to chance.
Becoming a master is not about doing 4000 things, it's about doing 12 things 4000 times. Over his thirty-year career at the top of the sales and marketing fields, Chet Holmes has worked like a machine himself to boil down all you'll ever need to know into 12 skill areas that make you a master. And to make your life easy, he has divided the book into 12 chapters, each focusing on the skill are you need to master. Written with great examples and practical stories, you will find this book, and it's writing to be artful and entertaining (so say the other famous authors below).
The end result of this rather spectacular book is that you will get a lifelong blueprint to absolutely mastering the art of how to market, manage and sell like a machine. And in the end, no company will be able to stand against you. That is the ultimate promise. NO company will be able to compete with the company that masters the material in this superbly crafted book. You will take the business you want from whomever you want to take it and they will be powerless to stop you. You will pre-empt your competitors at every turn, even at a higher price.
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Contents
Introduction
1. Time Management Secrets of Billionaires: How to Maximize Your Productivity and Help Your People Do the Same.
2. Instituting Higher Standards and Regular Training: Preprogram Your Organization to Run Like a Finely Turned Machine.
3. Executing Effective Meetings: How to Work Together to Improve Every Aspect of Your Company Using Workshop Training.
4. Becoming a Brilliant Strategist: How to Get Up to Nine Times More Impact from Every Mover You Make
5. Hiring Superstars: How to Accelerate Your Growth by Using High-Octane Talent at Every Level
6. The High Art of Getting the Best Buyers: The Fastest, Least Expensive Way to Dramatically Increase Sales
7. The Seven Musts of Marketing: Turbocharge Every Aspect of Your Primary Marketing Efforts.
8. The Eyes Have It: Attract and Close More Buyers by Using More Compelling Visuals, Plus the Biggest Mistake Everyone Makes When Presenting.
9. The Nitty-Gritty of Getting the Best Buyers: Step-by-Step, Day-by-Day Tactics to Land Your Dream Clients
10. Sales Skills: The Deeper You Go, the More You Will Sell
11. Follow-Up and Client Bonding Skills: How to Keep Clients Forever and Dramatically Increase Your Profits
12. All Systems Go: Setting Goals, Measuring Effectiveness and Activating Your Master Plan
